More books and articles have been written on the stock market than on perhaps any other business subject in the world. Most of these have as their purpose instructing the reader on exactly how he can invest to make a sizeable amount of money, and if he really applies himself, how he can become rich in either three or five years. One of the most useful books written appeared in 1961. It did not tell you how to get rich. It emphasized the difficulties of invest ing in the stock market and it performed a tremendous service in this way, plus isolating the significant factors, which record and explain the ups and downs of the market. To invest in the market by following the procedures outlined in that book is anything but easy. It requires a considerable amount of work every day the stock market is in operation. The book is written more for the professional investor to tell him how to make maximum profits out of both the rises and falls of the market.

The average investor will not take the time or perform the work necessary to maximize his profits, and he is satisfied with something less than maximum profits over a period of time. It is this type of person that we are writing for, not the professional investor who often spends 100% of his time on investments. We are, furthermore, writing for the smaller investor, not for the larger, pro fessional one. Investment - Read More.